It was not
until a street vendor in Boston gave me a friendly vocabulary lesson
during my first year of college that I learned it went by other
names.
When I asked
this man for a pop, he knitted his brow and cast a strange look at
me. Out of his mouth came an English that was similar to the one I
was used to hearing in the Midwest, and by mentally re-inserting the
“r”s, I was able to translate his thick Bostonian accent into
something I could grasp. He said: “In Boston, if it’s fizzy and
flavored, it’s tonic; soda is club soda; pop is dad, and if you want
tonic water, you must ask for tonic water.” (Of course, he
pronounced it wadah.)
OK, I’ll accept
“tonic.” It may lack the onomatopoeic punch of “pop,” but
“tonic”—defined in the American Heritage Dictionary as a
“refreshing, invigorating, and restorative agent”—remains truer to
the historical origin of soft drinks. Nearly some 2,500 years ago
the Greek physician Hippocrates suspected that mineral waters had
therapeutic qualities (beneficial to humans through bathing, not by
drinking). But in less than 1,000 years, sparkling water had become
a beverage: In the 1600s, the Belgian village of Spa, famous for its
bathing waters, began bottling the effervescent stuff and shipping
it as far away as London.
Sparkling
waters were thought to cure everything from arthritis to
indigestion. With such healing power, scientists, pharmacists, and
physicians set out to analyze the water; in the process, they
discovered that the air being released in the tiny bubbles was
carbon dioxide. In 1772, Joseph Priestley, the British scientist
credited with identifying oxygen, was the first to invent a method
for “pushing” carbon dioxide into water. Shortly after, Priestley
emigrated to the United States and by the beginning of the
nineteenth century, carbonated water was manufactured in North
America.
Both artificial
and natural mineral waters were soon considered health products, but
believing they could improve upon the curative properties,
pharmacists began to add natural ingredients—herbs, flowers, roots,
even bark—to the fizzy water. And while no miracle cures were
discovered, the “flavored” sparkling water was a big hit as a
thirst-quenching beverage; particularly popular were ginger ale,
root beer, sarsaparilla, lemon, and strawberry.
In 1871, the
first U.S. trademark for a carbonated drink was awarded to Lemon’s
Superior Sparkling Ginger Ale. Four years later, Philadelphia
pharmacist Charles E. Hires tasted a tea made from 16 different
roots and berries including sarsaparilla. Hires experimented with
the tea recipe and a year later introduced Hires Rootbeer Household
Extract at the Philadelphia Centennial Exposition. He renamed his
tea on the good advice of a friend who suggested that hard-drinking
Pennsylvania coal miners would be more likely to try root
beer than herb tea. Curiously, it was at this same
time (about 1875) that the term soft drink came into use,
referring to any carbonated beverage that was
nonalcoholic.
Throughout the
remainder of the nineteenth century, pharmacists created new recipes
and dispensed them through their drugstores. The year 1886 saw not
only the introduction of Dr. Pepper and Moxie, but also what was to
become the industry’s giant. Atlanta pharmacist John Styth Pemberton
concocted a headache and hangover tonic by mixing a solution of
South American coca leaves, an extract of the African kola nut, as
well as other ingredients. It would become Coca-Cola.
Certainly cola
dramatically boosted the soft-drink industry, but a much less
heralded invention, the crown cap, changed the world of
beverages—both hard and soft—forever. In 1892, Baltimore machinist
William Painter created the cap, along with several other bottling
inventions, making carbonated drink containers more portable and
stable in shipping. His discoveries took soft drinks out of pharmacy
soda fountains and into homes.
As Bostonians
continue to remind us, soft drinks are still tonics. With
ingredients like sugar, caffeine, ginger, and sarsaparilla, and the
effervescent bubbles, the ability of soft drinks to refresh, provide
a lift, settle the stomach, or eliminate headaches is now
accepted.
It was flavor
that became the central issue for many tonics during the twentieth
century. The sugar rationing resulting from World War I necessitated
the first flavor altering of soft drinks. Over the following decades
the change from cane sugar to corn syrup lowered costs but
diminished taste. By 1984, the sweetener in Coke and Pepsi was more
than 50 percent high-fructose corn syrup and its presence continues
to escalate.
A modernized
process of brewing and mixing the syrup changed the taste, too. In a
1996 issue of Malt Advocate, Lew Bryson wrote an in-depth
article on root beer, “Finally, a Beer the Whole Family Can Love.”
In this article, Bryson quotes “Deep Root,” an anonymous industry
insider. “Deep Root” explains how root beers are made today: “There
are around 20 flavorings in the average root beer. We formulate a
flavor for someone based on an old recipe or sometimes mimicking an
existing root beer. There’s nothing new out there. Then we ship it
out as an emulsion, about 1 gallon of base to 100 cases of root
beer. We wouldn’t really like Charles Hires’ original recipe; it was
pretty harsh. There’s less bite today.”
I found an even
better characterization of the flavor evolution of soft drinks later
in the article when Mark Clough of Kemper’s Soda describes the
“blandification” of national-market food and drink products. Clough
writes, “The blander the product, the more people you can sell it
to. As you increase the character, make the flavor more extreme,
fewer people like it. But those who like it really like
it!”
As with many
basic foods that improved in the 1990s as a result of a return to
quality ingredients, soft drinks began to experience a kind of
flavor renaissance. This was best exemplified by the premium root
beers whose makers rejected the widest markets and followed closely
behind the craft beer revolution in their microbrewery
growth.
Such passion for distinctive root beers—often regional and
boutique products—is easily verified: POP the Soda Shop, an online
beverage source, lists 24 different root beers, and owner Jeff
Guarino says that only 60 percent of what he carries is presented on
the Web site. He also refers to the business of gourmet soda pop as
“covert, almost anti-retail. I try to have at least five or six
sources for each brand since supplies often are erratic and varied.”
Many micro-rootbrews are available only in their home region, yet it
appears that such scarcity does nothing but fuel the
fascination.
For an
eye-opening look at root-beer fanaticism, I recommend visiting
“Spike’s Root Beer Ratings and Reviews” online (digitalironworks.com/spike/rb). Spike offers
in-depth evaluations and ratings of some 29 root beers. For example,
Henry Weinhard’s Root Beer, rated an “A,” is only available in 12
western states, and Miller Brewing, who bought Henry Weinhard
Brewery, says it has no plans to expand distribution. This made it
difficult for me to check up on Spike’s praise of the stuff until
POP the Soda Shop sent me two bottles of Henry Weinhard’s. No doubt
about it: This is the best root beer I’ve ever tasted—complex,
spicy, and with a hint of vanilla and molasses.
While I was
waiting for Henry Weinhard’s, I decided to test a nationally
distributed root beer named Virgil’s that had won the “Outstanding
Beverage” award at the ’94 and ’96 International Fancy Food Shows.
Virgil’s, originally brewed in the north of England,was lovingly and
artistically recreated by Ed Crowley and his Crowley Beverage
Corporation. The microbrew uses all-natural ingredients—unbleached
cane sugar, anise, licorice, wintergreen, and molasses. It was
rather sweet, but definitely flavorful.
In the process
of evaluating Virgil’s, I discovered that soft-drink fanaticism is
not confined to root beer. Virgil’s is currently owned and
distributed by the Original Beverage Corporation, the makers of
Reed’s Ginger Ale, one of the truly great ginger ales (for my money,
the greatest). It tastes like ginger and isn’t overly sweet. Chris
Reed, the creator of the ginger ale, tells me he started by chopping
the ginger by hand and brewing it himself using all natural
ingredients. And after he and his wife built the company to $3
million in sales, when it became a top-selling item in natural food
stores and was distributed all over the world, they decided to hire
another employee.
Chris Reed’s
company is now as much about ginger as it is about ginger ale. These
days Reed makes candy, cookies, and four different types of ice
cream—all with ginger. And he believes that ginger’s popularity will
rise, that the root will become known as a disease preventative with
healing powers. Anecdotal evidence supports his notion.
Now when I
return to Boston, there’s no more sputtered request for “pop...I
mean, er...tonic.” With Reed’s Ginger Ale there’s no confusion. It
is my true
tonic.